Page Turners is a self-initiated brand I created for Orchard’s internal book club. The goal was simple: make something that encouraged people to read together, without overshadowing the books themselves.

I kept the visuals pared back—minimal typography, a neutral colour palette—so that each book could bring its own personality. The books are the focus, not the brand.
For internal social posts, I made flexible templates where the background is always an image inspired by the book’s theme. That way, the mood shifts with each read, but everything still feels part of the same world.

The result is a brand that supports, not shouts. It creates space for stories to shine and gives the club just enough structure to feel considered—without ever getting in the way of a good book.