I’m a big believer in design as a force for good—and I love using creativity to make a real difference. Whether I’m building a brand, shaping an exhibition, or trying something completely new, I’m all about making work that connects with people and leaves a lasting impression.

When I’m not designing, you’ll usually find me deep in a book (anything from fiction to history to a chunky design tome), baking something experimental in the kitchen, or watching films—especially the weird and wonderful kind. I’ve got a soft spot for visual storytelling, and David Lynch is a forever favourite. These little rituals keep me inspired and often feed back into my creative work—just with more flour involved sometimes.